Our Story

Shopping pre-birth –

go into a shop, ask questions. Do research online, browse hundreds of products and choose the best one after extensive research. Enjoyable, therapeutic, time-consuming.

Shopping post-birth –

go online, faced with hundreds of products. Try to do research. Baby wakes up: feed, clean up, do house chores, feed, clean up, exhausted. Give up, ask friend what they use – buy that product.

You’ll most likely recognize the above or some sort of variation, and if you don’t, we are in awe of you! We realised that with a baby, even those that loved shopping find it becomes a bit of a chore. And the amount of products out there in each category is mind-boggling.

Our solution is less product choice, but high quality products to choose from – we want to become theonline version of your best friend’s trusted recommendations. We handpick products for your baby so you don’t have to spend time you don’t have doing research on whichis the best product.

Our product range is carefully chosen, with a focus on useful every day items and baby products made by parents for parents – after all, if parents have made them for their babies, why wouldn’t other parents find them useful!

The Parent Review

Each product is sent to a parent to thoroughly test over a 4 week period – they tell us their opinions in detail, including first impressions, last impressions, what they love, what they don’t like and how useful they found it. Only if the item passes this review do we stock it on our site. In that way, we know that the products we stock will be used and,more importantly, will be useful, to parents.

If you want to become a tester for us, please email us at info@mylittlebubba.co.uk.

The Team

We (Sagar and Shreena) are a team in life as well as in business (how cheesy!) – we have known each other since we were 18, got married in 2011, and became new parents in November 2016, when Shreena gave birth to a little girl.

This changed our life forever, not least because Shreena was the ultimate shopaholic pre-birth, but quickly realised post-birth how difficult it was – not only was she faced with thousands of products in categories which she had never even thought about before, but she was also faced with competing opinions on which products are best, not to mention mother’s guilt as to which products to buy.

And so, my little Bubba was born – it is named after our little one (we call her “little bubba”) and we hope that we can help parents out there to buy things within their budget which will be useful for them.

The Blog

We have a blog on the website, through which we shall be sharing our experiences and thoughts – there are thousands of blogs out there on parenthood, so our blog is intended to be quick reads that hopefully you can relate to.

We want the blog to be relevant and interesting to you – to reflect your experiences, your thoughts, your opinions.  Therefore, if you want to write about something, please do get in touch with us at info@mylittlebubba.co.uk. We would love to publish your posts about your experiences as parents.


And finally, we are proud of our little business, but we always want to do better. If you have any feedback, positive or constructive, please please please do let us know at info@mylittlebubba.co.uk.

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